Creativity And Innovation In The Workplace Commerce Essay

creativity And Innovation In The Workplace Commerce EssaySo in this context, what is creativity and what is origination? Often they be not distinguished. They are simply seen as part of the process by which acquaintance is developed and transformed into contrast value. This is a perfectly acceptable definition, but again like the failure to differentiate between information and knowledge it is not very make use offul for the designing of discussing the subject area.. . It is important to distinguish between creativity and first appearance because the processes are different, the risks are different, the starting points are different, and the climates needed for achievement are different, and in that respect are consequences of these differences. To f stop for this argument, the author has divided this essay into three main parts. First of all creativity and fundament is arrange according to different researchers. Then the slightly basic differences between them is discu ssed. At the end, the author has described process of creativity and plan to support his arguments.Creative thinking, creativity and innovation are separate and searching things. Creative thinking is a process that can be taught, creativity is a phenomenon about which can be taught, and innovation is more than creativity. creativity is the drudgery of novel and useful ideas in any cosmos whereas the innovation is the successful implementation of fanciful ideas within an organization.(stein 1974, woodman, sawyer and griffen 1993). West and Farr (1990) consider creativity as the ideation component of innovation and innovation as encompassing some(prenominal) the proposal and applicationsof the newly ideas (p. 10).In this view, creativity by individuals and teams is a starting point for innovation the first is a necessary but not sufficient condition for the second. Amabile and shermaine montefalco et al. (1996)Creativity is the reapingion of novel and useful ideas in any dom ain whereas the innovation is the successful implementation of creative ideas within an organization.(stein 1974, woodman, sawyer and griffen 1993). West and Farr (1990) consider creativity as the ideation component ofinnovation and innovation as encompassing some(prenominal) the proposal and applicationsof the new ideas (p. 10)..Successful innovation does not only depends upon the idea coming from inside the organization but can also comes from extraneous the organization. many a(prenominal) researchers engage argue that the innovation is not a linear process (Drazin and Schoonhoven, 1996 van de ven, 1986 Scgroeder et al 1986 Van de ven at al 1999) it may be conceived of as circular with periods of innovation initiation, implementation, adaptation and stabilization. Creativity is likely to be most evident in first stage of innovation.(iainchalmers, 2007)from Human Motivation, 3rd ed., by Robert E. FrankenCreativity is defined as the tendency to generate or recognize ideas, al ternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. (page 396)Three reasons why people are motivated to be creativeneed for novel, varied, and complex stimulationneed to communicate ideas and valuesneed to solve problems (page 396)Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new oneWhat counts is whether the novelty he or she produces is accepted for inclusion in the domain.Creativity is the ability to produce work that is both nove,(i.e, original, unexpected) abd appropriate(i.e, useful, adaptive concerning task constrains)(lubart, 1994 Ochse 1990 Sternberg 1988 Sternberg and lubart 1991, 1995, 1996)Components of creativityExpertise encompasses everything that a person knows and can do in the broad domain of his or her work.Creative thinking, as noted above, refers to how people approaches problems and solutions- their capacity to put existing ideas together in new combinations. The skill itself depends quite a position on personality and as well as on how a person thinks and works.Expertise and creative thinking are a individuals raw materials- his or her natural resources, if you will. But a third factor- motivation- determines what peoples will actually do. If an individual have outstanding educational credentials and a great facility in generating new prospective to do a particular job, but if he lacks the motivation to do that job, he will not do that his expertise and creative thinking will not give him any advantage. People will be more creative when they feel motivated primarily by the interest, satisfaction, and gainsay of the work itself- and not by external pressures.There also exists the enormous graveyard of innovations that have never been adopted andnot necessarily because they are the results of repetitive, foolish, or simply reproductiveprocesses(Paolo Legrenzi, Creativity and Innovation , http//www.iuav.it/Ricerca1/Dipartimen/dADI/Working-Pa/wp_2007_02.pdf)I believe that at that place is a difference between creativity and innovationand agree with Robinson and Sterns explanation10 Creativity the results of creativity in companies are improvements or changes to whatis already done. Innovation the results of innovation in companies are entirely new activities for thecompanyThe key words, improvements and new, help define the difference in these terms. However,creative thinking is part of the innovation process. Another way of explaining this comes from the late management consultant, Richard Byrd, who defined innovation as creativity measure risktaking.Japan railway east is the largest rail carrier in the world. When they decided to construct a new bullet-train line through the mountains north of Tokyo, they never evaluate that this would open the doors of a new assembly line horizon for them- the beverages.JR east have to construct many tunnels, and peeing ca uses problem there. The JR plans to drain this water away. But the conspiracy inside the tunnel found a new solution of this problem they were using to drink that. One of the workers liked it taste so much that he give suggestion to the JR to bottle this water and sale as premium mineral water instead of draining that into runoffs. His idea was implemented and soon the water was marketed with the brand name of OSHIMIZU. Within a short period of time it become so popular that JR plants vending machines at most of its platforms and establish a subsidiary company who only deals with this water. This idea turns so profitable that in 1994, sales of Oshimizu beverages were $ 47 million and its also started to sell juices as well as iced and hot teas and coffees.( Corporate creativity how innovation and improvement actually happenBy Alan G. Robinson, Sam Stern)Most researchers and managers recognize that creativity at the individual train represents only part of the challenge. Organizati ons must create environments that allow and encourage employees to engage in creativity. Most organizations have developed layers of rules, procedures and bureaucratic processes that stifle creativity (MacKenzie, 1998).To be creative, the management has to tolerate the mistakes and accept the degree of risk involved with this. It also requires the long term commitment of time and resources whereas the risk of failure is also there to be considered (Yukl, 2006). Creativity is the long term investment of any organization, which cant be start or stop any time. Firms commonly encourage employees to use their creativity and judgment through empowerment (Gandz and Bird, 1996). Hence, the management culture of an organization is the major factor which initiates the creativity in an organization.On the other hand, much disgrace degree of risk is involved in the innovation. In innovation the success is ascertain, so the process can be terminated at any sought after stage. Innovation does n ot require a long term commitment of time and resources. Innovation is more likely to occur in groups where there is support for innovation, and where innovation attempts are rewarded rather than punished (Amabile, 1983 Kanter, 1983)In modern age, creativity is considered as a science which can be learnt. Several universities offer courses and degrees in the field of creativity and creative problem solving where as there are only a few offer coerces in the field of innovation. For organizations it is lite to train their employees more creative and effective in their work. On the other hand, innovation is much more informal field. No specific body of knowledge serve a basic of teaching and learning for innovation. Most of innovative techniques are derived from the basics of creativity.ConclusionChances are that the very successful leaders of the prox will be more likely to makecreativity and innovation a strategic priority in their organizations if they betterunderstand the reality of what they rattling are rather than an unsubstantiated myth. Howthey are different. Why they are both needed, and how to make them both happen in the ripe way at the right time in the business cycle.Referances(iainchalmers, 2007) Creativity vs Innovation the ugly truth, http//blogs.holstgroup.co.uk/greenhat_thinking/2008/03/07/creativity-vs-innovation-the-ugly-truth/The innovation process may be divided into three areas the fuzzy front end (FFE), the new product instruction (NPD) process, and commercialization, as indicated in Figure 1-1.1 The first part-the FFE-is generally regarded as one of the greatest opportunities for improvement of the overall innovation process.2 Many companies have dramatically improved cycle time and efficiency by implementing a formal Stage-GateTM (Cooper 1993) or PACE_ (McGrath and Akiyama 1996) approach for managing projects in the NPD portion of the innovation process. attending is increasingly being focused on the front-end activities that prec ede this formal and structured process in order to increase the value, amount, and success probability of high-profit concepts entering product development and commercialization.The comparison was complicated because there was a lack of common terms and definitions for key elements of the FFE. Without a common language and vocabulary, the ability to create new knowledge and make distinctions between different parts of the process may be impossible (Krough, Ichijo, and Nonaka 2000). Knowledge transfer is ineffective or unlikely if both parties implicate different things, even when they are using the same terms. These insights led us to believe that we could improve understanding of the FFE by describing it using terms that mean the same thing to everyone.The front end of innovation, or what us often called fuzzy front end , presents one of the greatest opportunities for improving the overall innovation process.New concept development modelThe NCD model, shown in figure below, compro mises of three key elementsThe inner area defines the five key elements compriseing the front end of innovationThe engine or Bulls Eye portion which drives the five front-end ekements and is fuelled by the leadership and culture of the organisation.The influencing factors, or environment on the periphery . consists of organizational capabilities, business strategy, the outside world(i.e., distribution channels, customers and competitors), and the enabling science that will be utalized.FIVE FRONT END ELEMEENTSOPPORTUNITY IDENTIFICATION.This is where the organization, by design or default, identifies the opportunities that the companu might want to pursue. melodic line and technological opportunities are explicitly considered so that resources will eventuallu be allocated to new areas of market growth and/pr operating effectiveness and efficienscy. This element is tupiucally driven by the goals of the business. The opportunity might be a totally new direction for the business or a mi nor upgrade to an existing project.2. opportunity analysisAdditional information is needed for translating opportunity identification into specific business and engine room opportunities and making early and other uncertain engineering and marlet assessment. Extensive effoert may be committed for focus groups, maeket studies and sceientificn expertise. However, the amount of effort expended is dependent upon the attractiveness of the opportunit.3. idea genesisGenesis is the development and materation of the opportunity into a concrete idea. This represents an evolutionary process in which ideas are built upon, torn down, combined , reshaped, modified,and updated. Ideas may be generated by anyone with a passion for a particular idea,problem, need, or situation. Ideas may be generated or enriched by othersthrough the efforts of a key individual or champion (Markham 1998 Markhamand Griffin 1998).Idea selectionIn most businesses there a re so many products/process ideas that the criti cal activity is to choose which idea to pursue in order to achieve the most business value. Selection may be as simple as an individials choice amoung many self generated options or as formalized as a convinced(p) portfolio method. More formalized project selection and resource allocation in the FEI is difficult die to limited information and understanding at this point.Concept and technology developmentThe final element of the model involves the development of a business case based on estimates of market potential, customer needs, investment requirements, competitor assessments, technology unknowns, and overall project risk.The environmentThe FFE exists in an environment of influencing factors. The factors are thecorporations organizational capabilities, customer and competitor influences,the outside worlds influences, and the depth and strength of enabling sciencesand technologyThe outside world, political sympathies policy, environmental regulations, lawsconcerning patents, and socioeconomic trends all affect the FFE as well as thenew product development or Stage-GateTM part of the innovation process. Someof these factors are indicated in Porters five force model (1987).THE ENGINE (LEADERSHIP, CULTURE, ANDBUSINESS STRATEGY)The element of leadership, culture, and business strategy sets the environmentfor successful innovation. Proficiency in this element distinguishes extremely innovativecompanies from less innovative ones (Koen et al. 2001). Continuoussenior management support for innovation has been shown in numerous studiesto be critical to new product development success (Cooper and Kleinschmidt1995 Song and Parry 1996 Swink 2000). Culture in the FFE fundamentally differs from that in the NPD and operationsparts of the organization (Buckler 1997).