Public Relations - Professionalism. Big Pitch Assessment Essay

Public Relations - Professionalism. Big Pitch Assessment - turn up ExampleHowever, the market condition is better than ever. The luxury consumer market has expanded and there is a gravid implore for snobby potassium services not only in terms of lifestyle requirements only if also for business needs (Okonkwo, 2007, pp.237). In addition, according to an industry study, the sharp uptick in charter jet demand was also brought closely by an addition in holiday blend in and the make it optimisation introduced by private jet companies (Avinode 2011). This latter development is supported by a report closing curtain year, which found that such optimizations (ex. single-way pricing, guaranteed access and lifestyle positioning) became industry innovations that have made charter disembodied spirit more attractive than ever (Wynbrandt 2012). Europe is also on the verge of recovery and executives such as Eric Connor of NetJets Europe are bullish about the future of the industry (Con nor 2012). The business case for luxury travel was also reported by the New York Times when it found that many business travelers use lease flights in order to skip the holes and delays of commercial air travel system (Sharkey 2012). Million Air with its fleet of four jets that can accommodate six passengers bound for London, Zurich, Jersey and Monaco would be able to establish a foothold in the European market. In a brief situational analysis, the take aftering key issues were revealed A European economic recovery is underway leading to an increase in chartered jet passenger demand in the region where Million Air operates in. Aside from the traditional clientele who looks for luxury and prestige in their travel, there is also the emergence of business travelers who require swift and efficient travel directly to their goal (Sharkey 2012 ) There are huge shifts in the industry brought about by technological changes as wholesome as the increase in demand for innovative solutions to travelling needs. Million Air enjoys the bonus attribute of the brand, while the market has potential. On the other hand, it is a new company and competition could threaten its viability. PR STRATEGY The following are the PR plan objectives 1. To position the company as a gamey profile leisure based private jet service 2. To create brand awareness deep down at least 50% of our target audience prior to the launch on the January 2013 and, 3. To help increase the company bookings by 20% by September 2013. The proposed PR strategy will span one year and would aggressively push for pre-launch awareness-building, an integrated communications strategy that will support the launching activities and, follow up PR activities to further augment and sustain the momentum garnered. At the core of this strategy is a set of high profile activities to be staged in Million Airs terminal figure cities London, Zurich and Monaco. GENIUS IDEA The campaign slogan is accessible luxury. The plan focus es on the implication of premium experience at the same time will evoke concepts like efficiency and practicality. It is not about pitching luxury at a tampered cost since the market understands how quality can never flow cheap. Instead, the campaign will go back to the fundamentals behind the business why clients turn to private jets in the first place. The luxury narrative will be complemented by consistent messages about existence available, being timely, being fast, among other concepts that communicate how